iKRAFT video cases

Updates and recent cases

NEXT 2010 - Hacking the earth

Written by Lan Thuy Pham, 3. september 2010

"Hacking the earth - without breaking the warranty" is the name of Jamais Cascio's presentation. He has recently been named one of the Top 100 Global Thinkers by Foreign Policy in 2009. Jamais Cascio is founder of the Open the Future and has coined the term 'bright green'. He warns that his presentation will make you feel uncomfortable and maybe even a bit angry, because it is about the options we don't want to take, but will end up taking eventually. Read more »

NEXT 2010 - Biomemetics - exploiting the world's largest R&D division

Written by Lan Thuy Pham, 3. september 2010

The first GREEN presentation is about biomemetics, a relative newly coined concept that describes methods in which technologies etc. mimic the nature. The two speakers point out that nature is the world's largest and oldest R&D division with 3.8 billion years of trial and error. Read more »

NEXT 2010 - The intersection

Written by Thomas Wittenburg, 2. september 2010

A look into the intersection between technology, art and design by french blogger Regine Debatty, founder of WeMakeMoneyNotArt.com.
Will Sansom used the Nike chalkbot as a case study on mondays CareWare session. Regine heard that, and thought she'd seen it before. And she had. Joshua Kinbergs bike-driven road printer is more than six years old. The point is, that a lot of seemingly innovative marketing ploys are directly inspired by what artists been doing several years before. Read more »

NEXT 2010 - Redesigning Hospitals

Written by Lan Thuy Pham, 30. august 2010

Rory Coonan starts by stating: Predictions are useless. Once you have realised the future, it is already obsolete. He has been in the design team creating the hospital of the future: with no signs, corridors or office spaces for doctors (he adds: remember to put names outside of offices, if you want your employees to use it. Offices are used 30 pct. more, if there's a name on the door). He figures: If you give people what they want, they already have it. So it is better to come up with something new. Read more »

NEXT 2010 - Food for cities

Written by Thomas Wittenburg, 31. august 2010

Rob Nail associate founder of Singularity University talks about food for cities. The mission for Singularity University is to assemble and inspire leaders and leading technologists and help them understand and facilitate the enormous development in technology, and help them to use these leaps in technology to solve humanitys problems. Read more »