Written by Lan Thuy Pham, 5. september 2010
Ken Rother, President and COO of Treehugger, one of the largest blogs for green news, starts out by announcing that he is going to thwart the sense of hope given in the other GREEN-talks. He adds that his talk is going to depress you a bit, especially the first part. However, the goal of the presentation is also to impart some inspiration and make it clear that it is possible to make an impact.
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Written by Lan Thuy Pham, 5. september 2010
Rachel Armstrong starts out with a quote back from 1771: Venice is sinking. She adds that Venice seems to stand in defiance of nature and the city is doing a great job keeping afloat. Venice is using the latest aquarian technology: Draining techniques, canals etc. are supporting the city. However, the water is still incredible disrupting to the city, and expensive buildings have been abandoned because of the water. Marble with deep ridges in it is a common sight as well.
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Written by Lan Thuy Pham, 3. september 2010
"Hacking the earth - without breaking the warranty" is the name of Jamais Cascio's presentation. He has recently been named one of the Top 100 Global Thinkers by Foreign Policy in 2009. Jamais Cascio is founder of the Open the Future and has coined the term 'bright green'. He warns that his presentation will make you feel uncomfortable and maybe even a bit angry, because it is about the options we don't want to take, but will end up taking eventually.
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Written by Lan Thuy Pham, 3. september 2010
The first GREEN presentation is about biomemetics, a relative newly coined concept that describes methods in which technologies etc. mimic the nature. The two speakers point out that nature is the world's largest and oldest R&D division with 3.8 billion years of trial and error.
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Written by Thomas Wittenburg, 2. september 2010
A look into the intersection between technology, art and design by french blogger Regine Debatty, founder of WeMakeMoneyNotArt.com.
Will Sansom used the Nike chalkbot as a case study on mondays CareWare session. Regine heard that, and thought she'd seen it before. And she had. Joshua Kinbergs bike-driven road printer is more than six years old. The point is, that a lot of seemingly innovative marketing ploys are directly inspired by what artists been doing several years before.
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Written by Thomas Wittenburg, 2. september 2010
IDEO's Pascal Soboll takes the lead on NEXT 2010 day four. He talks about design trends. Not how things look, but how the design is thought up - the process of design.
First of he shows us the difference between the first ever Apple mouse. The iconic design of the mouse is put up against a 2000 IDEO look into 2010. Designs from the year 2000, that centered around communication in 2010.
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Writtne by Lan Thuy Pham, 31. august 2010
Linda Suzu Kawano is Vice President at New Business Development in Cantu Design - a company owned be chef Homaro Cantu of Moto Restaurant fame. She talks about the chef and his history.
Homaro Cantu was a weird kid. He used to ask his mother if he could eat the hamburgers on billboards - not the hamburger, but the actual paper of the billboard. He also used to eat paper bills. Coming from a poor and often homeless family, food was an issue for him.
Cantu decided to pursue a career within the culinary industry. When he attended culinary institute, chef Charlie Trotter appeared at the institute as a speaker. Cantu was immediately hooked and later knocked on Trotter's door in Chicago. He got a try-out for two days, got hired and rose up the ranks quickly to sous chef.
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Written by Thomas Wittenburg, 31. august 2010
Will Sansom of Contagious Magazine talks about selling great food in an innovative way.
Pepsi Refresh is an initiative from PepsiCo, that allows people to help the company use their marketing budget. Sort of a public controlled CSR scheme.
Marketing should be entertaining.
Gatorade used a fifteen year old football game, that in 1993 ended in a tie, to spark awareness of a growing problem with people over the age of 30 being more and more idle. The concept is called Replay, and it raised massive awareness of Gatorade. It is much more than marketing. All major Hollywood studios have shown interest in making a feature film.
By stading up for grassroot football Gatorade have made fantastic PR for themselves.
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Written by Lan Thuy Pham, 2. september 2010
Younghee Jung is from the Corporate Research Team at Nokia. She starts her presentation by asking the audience: What are you excited about? Possibilities, somebody in the audience answer. Another jokes: "Hearing you speaking."
Younghee Jung is excited about new technologies and their consequences for humans, even the smallest changes. She points out that we are definitely not at the peak of human intelligence. However, we're still living in a time where we are surrounded by the excitement of the new. Her talk will be about the perception of new experiences.
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Written by Thomas Wittenburg, 2. september 2010
The world view is transforming, and we are in it. New social/techno/economic conditions are replacing the world we grew up in. Josephine Green of Philips shares her view on the future of design.
Scarcity versus abundance. Less is more is an absolete world view based on a techno-market era. The mass markets and mass consumers were the key in a world where the machine was the image of a modern world. That universe was shaped like a pyramid, with a very top-down paradigme. The new socio-ecological era represents a completely diffenret way of thinking. We are in a chaotic and complex world. The pryamid is replaced with a circle. Everything is tied together. This allows us to create our own lifestyles.
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