Written by Lan Thuy Pham, 5. september 2010
Ken Rother, President and COO of Treehugger, one of the largest blogs for green news, starts out by announcing that he is going to thwart the sense of hope given in the other GREEN-talks. He adds that his talk is going to depress you a bit, especially the first part. However, the goal of the presentation is also to impart some inspiration and make it clear that it is possible to make an impact. Read more »
Written by Lan Thuy Pham, 5. september 2010
Rachel Armstrong starts out with a quote back from 1771: Venice is sinking. She adds that Venice seems to stand in defiance of nature and the city is doing a great job keeping afloat. Venice is using the latest aquarian technology: Draining techniques, canals etc. are supporting the city. However, the water is still incredible disrupting to the city, and expensive buildings have been abandoned because of the water. Marble with deep ridges in it is a common sight as well. Read more »
Written by Lan Thuy Pham, 3. september 2010
"Hacking the earth - without breaking the warranty" is the name of Jamais Cascio's presentation. He has recently been named one of the Top 100 Global Thinkers by Foreign Policy in 2009. Jamais Cascio is founder of the Open the Future and has coined the term 'bright green'. He warns that his presentation will make you feel uncomfortable and maybe even a bit angry, because it is about the options we don't want to take, but will end up taking eventually. Read more »
Written by Lan Thuy Pham, 3. september 2010
The first GREEN presentation is about biomemetics, a relative newly coined concept that describes methods in which technologies etc. mimic the nature. The two speakers point out that nature is the world's largest and oldest R&D division with 3.8 billion years of trial and error. Read more »
Written by Thomas Wittenburg, 2. september 2010
A look into the intersection between technology, art and design by french blogger Regine Debatty, founder of WeMakeMoneyNotArt.com.
Will Sansom used the Nike chalkbot as a case study on mondays CareWare session. Regine heard that, and thought she'd seen it before. And she had. Joshua Kinbergs bike-driven road printer is more than six years old. The point is, that a lot of seemingly innovative marketing ploys are directly inspired by what artists been doing several years before. Read more »
Written by Lan Thuy Pham, 30. august 2010
Rory Coonan starts by stating: Predictions are useless. Once you have realised the future, it is already obsolete. He has been in the design team creating the hospital of the future: with no signs, corridors or office spaces for doctors (he adds: remember to put names outside of offices, if you want your employees to use it. Offices are used 30 pct. more, if there's a name on the door). He figures: If you give people what they want, they already have it. So it is better to come up with something new. Read more »
Written by Thomas Wittenburg, 31. august 2010
Rob Nail associate founder of Singularity University talks about food for cities. The mission for Singularity University is to assemble and inspire leaders and leading technologists and help them understand and facilitate the enormous development in technology, and help them to use these leaps in technology to solve humanitys problems. Read more »
Written by Thomas Wittenburg, 2. september 2010
IDEO's Pascal Soboll takes the lead on NEXT 2010 day four. He talks about design trends. Not how things look, but how the design is thought up - the process of design.
First of he shows us the difference between the first ever Apple mouse. The iconic design of the mouse is put up against a 2000 IDEO look into 2010. Designs from the year 2000, that centered around communication in 2010. Read more »
Written by Lan Thuy Pham, 31. august 2010
Linda Suzu Kawano is Vice President at New Business Development in Cantu Design - a company owned be chef Homaro Cantu of Moto Restaurant fame. She talks about the chef and his history.
Homaro Cantu was a weird kid. He used to ask his mother if he could eat the hamburgers on billboards - not the hamburger, but the actual paper of the billboard. He also used to eat paper bills. Coming from a poor and often homeless family, food was an issue for him. Read more »
Written by Thomas Wittenburg, 31. august 2010
Will Sansom of Contagious Magazine talks about selling great food in an innovative way.
Pepsi Refresh is an initiative from PepsiCo, that allows people to help the company use their marketing budget. Sort of a public controlled CSR scheme.
Marketing should be entertaining.
Gatorade used a fifteen year old football game, that in 1993 ended in a tie, to spark awareness of a growing problem with people over the age of 30 being more and more idle. The concept is called Replay, and it raised massive awareness of Gatorade. It is much more than marketing. All major Hollywood studios have shown interest in making a feature film.
By stading up for grassroot football Gatorade have made fantastic PR for themselves. Read more »
